To Celebrate the launch of Sex Education’s season finale we "cummed" up with an idea that grabbed the attention of students and prompted viral discussion online, with a a simple yet powerful approach to out-of-home advertising.
The season premiere coincided with Student’s Day in Argentina, meaning that thousands of teens, and their hormones, would gather up at the famous Bosques de Palermo. We simply modify the shock absorbers of a branded car, making it bounce continuously and give the impression of sexual activity inside, thus creating something truly unique.
The concept behind the car grew from the insight that Argentine youths are not shy about public displays of affection.The fucking Car was very direct in giving passersby the opportunity to talk about these taboos and ultimately normalize conversations around sex.
AWARDS
DIENTE 2023
GOLD 🥇 - Outdoor / Non conventional
SILVER🥈- Experience & Activation / Small Ambient
SILVER🥈- Outdoor / Instalation
SILVER🥈- Digital Craft / Animation
BRONZE 🥉- Digital & Social / Campaign
LAPIZ DE ORO 2024
SILVER🥈 - Media
