The Super Bowl is one of the biggest American cultural moments.
But in Mexico, fandom comes with a very different belief system.
But in Mexico, fandom comes with a very different belief system.
When KFC brought a Super Bowl ticket giveaway to Mexico, we didn’t talk about football — we talked about belief. Mexican fans support their teams through cábalas: lucky rituals they swear by. So we invited them to share theirs, and had Mexico’s most iconic fortune teller bless them for game day. Because in Mexico, faith doesn’t just change the outcome — it can take you courtside.
